Instead of permanently deleting contacts, you can now archive them, which will no longer count toward your billable contacts, helping you manage costs more effectively.
Archived contacts remain safely stored in your account for up to one year, making it easy to restore important data if needed. If a customer re-engages, you can bring them back.
Archiving provides a smarter, more flexible approach to maintaining a clean database while protecting your data and supporting compliance requirements.

Archive contacts
Move contacts to an archived state, removing them from your contact limit.
Restoration
Restore archived contacts to active status (after 30-day restriction).
Retention Period
Archived contacts are automatically deleted from the system after one year.
Improved contacts management
Remove contacts from your active list without permanent deletion.
Maintain billing control
Archived contacts do not count as billable contacts, helping you manage costs.
Streamlined compliance
The one-year automated cleanup helps maintain database hygiene and aligns with data retention practices.
To read more about this new feature, click here.