Autonomous Insights
Autonomous Insights is now available in Active Intelligence. This feature surfaces personalized, AI-powered insight cards directly within your ActiveCampaign account, helping you make smarter marketing decisions based on your own account activity.
Insight cards appear on your Active Intelligence homepage, as well as on your Email Campaign, Automation, and Contacts overview pages. Active Intelligence evaluates your data every week and refreshes the cards to surface the most relevant insights for your account.
Key Features
Featured Insight
Each week, Active Intelligence highlights one key recommendation on your homepage with extra context, industry benchmarks, and specific next steps.Additional Insights
More insight cards are available in the "More performance insights" section, each with a detailed analysis and suggested actions you can take.Insight Notifications
A notification badge in the top navigation alerts you whenever new or unread insights are ready, so you can access them from any page in your account.Adjustable Insights
Customize the parameters of eligible insight cards, such as time range or benchmarks, to better reflect your data and campaign types. Preview changes before saving.
Benefits
Campaign Engagement Analysis
Compare your campaigns against industry benchmarks and spot trends in open rates, click rates, and audience response.Content Improvement Recommendations
Get specific suggestions for subject lines, preheaders, email content, and personalization based on industry best practices and what works in your account.Campaign Optimization Recommendations
Receive suggestions on the best send times, email frequency, and audience segmentation strategies to improve results.Contact Health and Growth Insights
Monitor list growth trends, engagement patterns, and hygiene issues to keep your contact base healthy and engaged.Sales Opportunities and Funnel Stats
Track funnel performance, identify stalled opportunities, and get recommended actions to accelerate conversions.
To read more about this new feature, click here.
