Split Paths
Discover the New Split Paths in ActiveCampaign Automations
ActiveCampaign now takes your automations to the next level with the new Split Paths feature — designed to give you greater control, personalization, and testing capabilities within your workflows.
This feature allows you to split your audience into different paths, either randomly by percentage or based on specific conditions. It’s especially useful for agencies managing complex campaigns or advanced A/B testing.
What can you do with Split Paths?
Test up to 10 different variants of emails or other automation elements within the same workflow.
Split traffic by percentage, distributing contacts randomly to compare the performance of each path.
Apply specific conditions (such as tags, behaviors, or contact data) to guide each segment through the most relevant experience.
Gradually optimize campaigns, starting with a small sample and scaling up as you identify what works best.
View real-time results directly within the automation to make data-driven decisions.
Offer more precise recommendations to your clients, positioning yourself as a true marketing performance expert.
This feature is ideal for:
Agencies working with multiple clients and needing to validate different strategies quickly.
Marketing teams looking to compare automation elements (like subject lines, wait times, content, etc.) without duplicating entire flows.
Professionals wanting to take their A/B testing to the next level without sacrificing operational efficiency.
Available exclusively on Pro and Enterprise plans.
If you want to read more about this, click here.
